The AFC South is a young division with little long-ranging history. Sure, the Titans/Oilers and the Colts have long running histories, but they've rarely experienced big success in the Super Bowl era. At first look, one would think that the Titans would be a huge rival of Indianapolis, and the Jaguars would be rivals with the Texans. We all know that the Texans have been a thorn in the Jaguars' side since they came into the league. Or, perhaps the pesky Titans should be big rivals with the Jaguars. All that seems to make good sense, but the Jaguars and the Colts? That seems a little odd, but that's the way it is.
"Which AFC South team we hate the most? the Jags, no question about it. Not even close"
That's the type of statement that says, "I hate it when they beat us, but I love it when we beat their ass." And that my friends, is the definition of a rivalry.