"How important is it to fill the stadium?
At the end of the day, the only way we can sustain ourselves as an NFL market is filling up our stadium on Sunday afternoons just like they do in Pittsburgh and Green Bay and some other small markets. Having said all that, I realize it's a tough economy out there, but we can fill up this stadium. We did it in 2010. We can't take a step back. We're doing everything we can. We've got some of the lowest ticket prices in the NFL. We're out in the community. At some point, the community has to understand the only way we can survive as an NFL market is to fill up our stadium."