I came across this gem at Bleacher Report. I don't go there often, and this is why.
"The Jaguars are a young team whose health problems got in their way of a division title last season. Injuries to their quarterback, David Garrard, and their star running back, Maurice Jones-Drew, weakened the team late in the season and could not recover from it.
They have always been known as the least popular team in the NFL, or at least one of the least popular teams. And even though Adam Schein's little campaign to make the Jaguars America's team was cute but futile, only because a year later, he pulled a 180."